Chatime Philippines Celebrates its 100th Store with Tap Tea Innovation and Bar

 Chatime continues to shake things up as it opens it 100th in the Philippines. The leading milk tea brand that has captured the hearts of Filipinos, marked the opening of its 100th store by shaking things up with a colorful immersive installations and a fun celebration plus fresh drinks at the SM Aura Atrium, attended by CHATIME Philippines ambassadors David Guison, Louise Delos Reyes, Vernice Encisco and Kimpoy Feliciano.

They also unveils the first Chatime Tea Tap and Innovation Bar. This industry first is now available in selected stores in Makati, BGC and premiere malls, and is aiming to shake things up Filipino’s milk tea experience. Everyone enjoyed refreshing drinks from the Chatime Tea Tap and Innovation Bar. We all had fun! Addy loves milk tea so much! Arriana likes their new flavor.

The Tea Tap and Innovation Bar brings the social gathering aspect that is typically associated with beer and bars to the milk tea experience. It incorporates a more fun and unique experience, with the tea kegs placed under the counter, making the tap around eye level. 

It allows milk tea fans to experience the tea making process, without obstructing the view of the store. The Tap system includes a beverage cooler that ensures that the tea and milk tea are fresh and cold the entire time.

As expected, everyone looked forward to having a sip of their favorite Chatime drinks during the event, which featured exciting event exclusive flavors that will definitely be a big hit to look forward too. 

These include

  • Cheese Swirl Taro Milk Tea

  • Cheese Swirl Dragonfruit Smoothie – Arriana ordered this because it is pink but she definitely loves the taste too.

  • Cookie Cheese Swirl Milk Tea – This is best for the cookie-cheese lovers! JB ordered this!

  • Thai Milk Tea with Purple Sticky Rice – I had this one and it super delicious!

  • Lychee Green Tea with Grapefruit Pulp

  • Peach Green Tea with Orange Pulp

  • Sparkling Grapefruit with Agar Jelly

  • Lemon Sunset Tea with Agar Jelly

Sweet and creamy, Chatime has transformed milk tea into a Filipino Staple. Despite all the new entrants in an increasingly crowded milk tea market, Chatime has found a way to continue shaking things up to stay on top of its game. 

Chatime first shook up the Philippine market in 2011, a time when the milk tea craze was starting to grow. A milk tea brand hailing from Taiwan, Chatime quickly established itself as the go-to for high quality and authentic milk tea, not only in the USA but also in Australia, London, Malaysia, China and Canada.

From the beginning, Chatime Philippines has been committed in providing high-quality drinks, ensuring freshness and flavor with every sip. It also prides itself on its Innovation and bringing the fun in your milk tea experience. 

“For us, innovation is an endless pursuit as we work to craft the ultimate freshly brewed tea drinks” says Christopher Cua, Marketing and Finance Director. “We are not only committed in creating high-quality drinks that satisfy your milk tea cravings but with excellent customer service, we give our customers a fun flavored experience” 

Indeed, Chatime Philippines has come a long way nurturing our love for milk tea and shaking up the beverage scene. 


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